With over 30 years’ experience in media, advertising, and sponsorship, including 10 years working in strategy and insight at Sky, I’ve helped brands and channels turn audience insight into commercial success. What sets me apart is the ability to blend creative thinking with sharp strategy — translating audience behaviour and market trends into sponsorship stories that land with impact and unlock real value.

As a mum to two sports mad daughters, I saw first hand how hard grassroots clubs work to secure sponsorship, often without the time, tools or confidence to pitch their true value. I started KHL Connective to make sponsorship support accessible, affordable, and effective for all levels. From solo athletes to local clubs to national events.